Strategic public relations : an audience-focused approach
Item
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Title
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en_US
Strategic public relations : an audience-focused approach
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Creator
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Diggs-Brown, Barbara
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Date
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2022-05-24T14:05:44Z
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Date Available
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2022-05-24T14:05:44Z
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Date Issued
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2012
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Abstract
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en_US
Part 1. Getting oriented -- What is a public relations? -- Who are PR practitioners? -- Historical perspective -- Strategy in public relations -- Part 2. Foundations of public relations -- Understanding audiences -- Researching effectively -- Adhering to ethical practices and meeting professional standards -- Staying within legal bounds -- Understanding public relations theory -- Part 3. The process of strategic public relations -- Discovery and analysis -- Program planning -- Campaign implementation -- Program evaluation and campaign follow-up -- Part 3. Guide to public relation tactics -- Written tactics -- Spoken tactics -- Visual media and interactive media tactics -- Part 5. Public relations practice in context -- Corporate sector -- Nonprofit sector -- Politics and government -- International public relations.
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Identifier
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en_US
Diggs-Brown, Barbara(2012).Strategic public relations : an audience-focused approach. Cengage Learning
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9780534637064
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Language
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en_US
en
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Publisher
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Cengage Learning.
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Subject
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Public Relations
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Type
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en_US
Book
