eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition
Item
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Title
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eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition
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Creator
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Solomons, Dionne
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Publisher
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Red & Yellow
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Description
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Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.
The text is quite comprehensive and embraces important topics in eMarketing, including eCommerce, digital copywriting, digital advertising (search, online, social media), content marketing, social media platforms and strategies, video marketing, data analytics/KPIs, and SEO. In addition, the first six chapters of the book address more generic marketing and user experience (UX) topics, such as strategy (including SWOT and the marketing mix), customer behavior, market research, UX, and web development.
There are two topics that are currently missing and that I would have liked to see in the book: 1) A chapter on social media ethics (or “digital” ethics in general), and 2) an outline and sample for a social media marketing plan. However, I feel that instructors should be able to include these topics based on additional external sources.
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Date
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2022
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Language
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Eng.
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Subject
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Emarketing
Electronic Marketing
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isbn
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9780639707808
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Table Of Contents
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Table of Contents
First words
Acknowledgements
Contributors
Reviews
Part One: Planning
Part Two: Claiming
Part Three: Creating
Part Four: Uniting
Part Five: Advertising
Part Six: Analysing
Anticipating
Index
Glossary
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Extent
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767 pages.
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Type
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Ebook
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