Rebranding A Corporate Image

Title: en_US Rebranding A Corporate Image
Description: en_US When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the threshold of forming a major food manufacturing company. His name would become one of the most instantly recognised throughout the world.
Today, Kellogg's is an American owned organisation that has a true global market. It has four main divisions covering North America, South & Central America, Asia Pacific, and finally Europe, Africa and the Middle East. The European Headquarters is in the UK, which along with Ireland has the highest per capita consumption in the world.
Creator: Business Case Studies
Date: 2020-05-28T22:56:57Z
Date Available: 2020-05-28T22:56:57Z
Date Issued: 2019-09-14
Abstract: en_US This case study looks at the Kellogg's brands and considers both the branding of the corporate image and the individual products. How have they developed and how are they maintained?
uri: https://businesscasestudies.co.uk/re-branding-a-corporate-image/
Language: en_US en
Subject: en_US Marketing Mix
Type: en_US Learning Object