Marketing and Product Strategies for Grow (Enterprise -Rent- A - Car Business Case)
Item
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Title
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en_US
Marketing and Product Strategies for Grow (Enterprise -Rent- A - Car Business Case)
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Contributor
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Business Cases Studies
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Date
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2020-05-27T17:40:02Z
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Date Available
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2020-05-27T17:40:02Z
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Date Issued
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2019-09-17
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Abstract
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en_US
This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff’s matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.
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Language
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en_US
en
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Publisher
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en_US
Business Case Studies
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Subject
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Marketing Mix
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Type
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en_US
Learning Object
