Leading a Revolution in Banking

Title: en_US Leading a Revolution in Banking
Creator: Business Case Studies
Date: 2020-05-29T13:34:47Z
Date Available: 2020-05-29T13:34:47Z
Date Issued: 2019-09-14
Abstract: en_US Intelligent Finance’s Chief Executive, Jim Spowart, has been a pioneer of direct banking. He realised that while people were queuing in banks at the counter, the customers who telephoned got priority. He felt that if telephone banking could be improved, then a fast and efficient service could be delivered to customers, without the overheads of an expensive branch network. This was the beginning of Jim Spowart’s venture into direct banking. Intelligent Finance is the third new generation bank Jim Spowart has set up. It set out to offer something that no other bank was offering, therefore, filling a gap.
uri: https://businesscasestudies.co.uk/leading-a-revolution-in-banking/
Language: en_US en
Publisher: en_US The Time 100 business case studies
Subject: en_US Marketing Mix
Type: en_US Learning Object