Creating value through the Marketing Mix

Title: en_US Creating value through the Marketing Mix
Description: en_US In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.
Since opening its first store in 1913, Aldi has established itself as one of the most reputable retailers in the global business market by providing great value and quality. Aldi’s goal is simple: ‘to provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices.'
Creator: Business Case Studies
Date: 2020-05-28T22:47:49Z
Date Available: 2020-05-28T22:47:49Z
Date Issued: 2019-09-14
Abstract: en_US This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.
uri: https://businesscasestudies.co.uk/creating-value-through-the-marketing-mix/
Language: en_US en
Publisher: en_US Business Case Studies
Subject: en_US Marketing Mix
Type: en_US Learning Object