A Review of Corporate Social Responsibility and Its Relationship with Customer Satisfaction and Corporate Image
Item
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Title
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A Review of Corporate Social Responsibility and Its Relationship with Customer Satisfaction and Corporate Image
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Creator
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Emmanuel, Bruce
Priscilla, Owusu-Ansah
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Date
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2022
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Abstract
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The purpose of this paper is to review the effectiveness of Corporate Social Responsibility (CSR) and its relationship with customer satisfaction (CS), corporate image (CI), customer loyalty (CL), and market value performance (MVP). Corporate Social Responsibility (CSR) plays a significant role in enhancing corporate reputation and image. The study adopted secondary data, basically from previous related studies, books, and reports. The study concluded that CSR would serve as a strategic initiative for firms to engage customers and serve other stakeholders’ interests. Again, the study found that CSR is effective for brand awareness, customer satisfaction, and market performance. The study will contribute to the body of knowledge on CSR, by expanding the boundaries of CSR as a business strategy by firms. Moreover, this study will enable industry players to make sound policies and strategies that could enhance corporate image. The study, therefore suggests that firms should integrate CSR strategy into their operations. The study discussed the limitations and suggests future research directions.
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issn
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ISSN Print: 2329-3284
ISSN Online: 2329-3292
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Publisher
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Scientific Research and Academic Publisher
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Extent
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14 pages.
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Is Part Of
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Open Journal of Business and Management (10), 715-728
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Subject
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Corporate Social Responsibility
Customer Satisfaction
Corporate Image
Corporate Reputation
Customer Loyalty
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Type
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Article
