Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust optimization of Digital Marketing Intelligence
Item
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Title
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Digital Sales & Marketing Impact on Asian Market during Pandemic with the Effect of Creating Online Demand: Robust optimization of Digital Marketing Intelligence
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Creator
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Shabbir, B.
Qiu, X. D.
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Date
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2023
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Abstract
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Digital market become very vast due to COVID-19 because people prefer to buy online as compared to physically. Social media apps popularity became very widespread. Asian people now depend on digital sales & marketing. Due to the severe pandemic, enterprises became digitally vast whether they are small or medium. Online demand & price are very low as compared to purchase items physically. Because it also includes transportation costs etc. The focus of the study is on the expansion of digital marketing intelligence in COVID-19 pandemic. Due to COVID-19 pandemic, digital marketing intelligence expended which is also a positive sign of the pandemic in digital marketing as well as negative consequences also faced because of it
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issn
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ISSN Online: 2164-5175
ISSN Print: 2164-5167
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Publisher
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Scientific Research Publishing
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Extent
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16 pages.
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Is Part Of
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American Journal of Industrial and Business Management, 13, 13-28.
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Subject
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Social Media
Digital Marketing Intelligence
Asian Market
Pandemic
COVID-19
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Type
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Article
